By Brian Fernandez, Office Specialist
When it comes to Real Estate, the biggest factor in Selling or Leasing is location, location, location. Just as important, although unseen, is the interaction between Broker and Landlord. This communication is vital to an effective relationship and is a must to help find the best Tenants for the Landlord’s space. The communication between an LBR broker and Landlord starts from day one when we tour a space. We keep in mind what the tenants who we represent asked for in their spaces. Sometimes that means simple suggestions to landlords such as cleaning the space, getting rid of old plastic trees or replacing burnt out lights. Or it could mean telling a landlord about the need to update a building with new paint color, new modern flooring, new security features, all of which are very important to tenants today. We are seeing more and more tenants that want a workspace that is modern and also want that feeling as they walk into a building.
LBR brokers often see old cubicles and old furniture left behind after a space is vacated. We believe that a new tenant should see the space as a blank slate. The ability of a tenant to visualize their company in the space is a huge advantage and it also allows the tenant to see if any improvements are needed.
Lightle Beckner Robison Leasing professionals provide strategic expertise to commercial property owners and investors. They work to maximize asset awareness, stabilize occupancy through leasing and tenant retention, achieve optimal rents and enhance investment value. They serve a dual purpose: to realize client real estate objectives and investment criteria and to develop relationships that result in long-term partnerships.
Our experts carefully analyze each asset’s investment goals, tenant mix, financing structure, building strengths, submarket conditions, and competition. Then with this information, they develop creative messaging and a comprehensive marketing strategy. Whether representing a single property or an entire portfolio, they manage the marketing process to strategically position assets in that market. Teams use a mix of technology, digital promotion and proven property marketing approaches to attract and retain the right tenants and meet ownership’s investment objectives.
Professionals have years of experience in representing owners and investors of all types of buildings—from suburban parks to downtown towers, build-to-suits, industrial properties and retail stores. Agency teams are unique to each leasing assignment and carefully assembled with the most accomplished professionals for that property. We leverage our connections to the tenant and broker communities—locally, nationally and globally to understand opportunities and market dynamics. Teams also tap in-house research, marketing, financial analytics, property management, capital markets, appraisal, sustainability and other resources to develop targeted marketing strategies, improve negotiating leverage, and ensure sound decision-making.
The firm also acts as a valuable resource for owners seeking to reposition an asset for sale or to assist with due diligence for a new acquisition.
- Strategic asset analysis, including tenant demand, financial position, market and competition
- Comprehensive property positioning, including marketing plan, collateral development and budget preparation and management
- Broker relationship campaigns
- Prospective tenant analysis and canvassing programs
- Letters of intent and lease negotiation
- Client reporting on activity, market intelligence, trends and more
- Coordination of additional services including project
- Management, property management, sustainability consulting, capital markets (investment sales, financing, and analysis) and appraisal
(321) 722-0707 x21